William C. Cesaroni
President
 
William C. Cesaroni established Cesaroni Design Associates, Inc. in 1979. As founder and president, Bill is responsible for the firm's strategic product planning, and remains a hands-on project leader who is involved in the design and development process.

As an active member in his profession, Bill is a Patron Member of the Industrial Designers Society of America (IDSA). He is also featured in Who’s Who in Design: The Leading Designers of the World.

Bill graduated from Michigan State University with a Bachelor of Arts Degree in Industrial Design and Minor in Business Administration. He went on to receive a Master's Degree in Packaging Engineering also from Michigan State.

After completing his education, Bill began working as an industrial designer at Mel Boldt and Associates, the largest industrial design firm in Chicago at the time. Bill then elected to gain knowledge of the corporate environment at Bell+Howell before staring his own industrial design firm in suburban Chicago.

Company Overview 		 
    THE MORE THINGS CHANGE…
We work in an environment of continual change. Technology, materials, consumer concerns, trends, and the underlying economics that drive demand are in constant flux. This makes our field challenging and keeps things exciting for us. Identifying and taking advantage of the latest methods and the most progressive thinking leads us to new and innovative solutions with every project we undertake.

THE MORE THEY STAY THE SAME
No matter what we are designing or when, there are some simple realities that will always be relevant. These are the realities of finite resources in terms of time and money, and the need to design a product that goes beyond function to create a meaningful and significant connection with the consumer. Call it art, innovation or form, it is an elusive yet critical component to the ultimate success of a product. When our projects evoke emotional connections, like loyalty or pleasure, based on our design, and production costs hit the mark, we know we are ready to launch the product. That is our deliverable. That is our constant goal.

TAKING PRODUCT DESIGN BEYOND FORM & FUNCTION
From product conception to market introduction Cesaroni Design offers the best in industrial design, product research, graphic user interface design, ergonomic analysis, model building, prototyping and branding.

Cesaroni Design is a consistent leader in Industrial Design as a result of our firm commitment to progressive product design. Our product designers are continually introduced to new manufacturing processes and challenged to develop innovative product solutions for our clients. We are dedicated to being a knowledgeable design resource with an in-depth understanding of successful product design and development.

Our product designers are proficient in the following software: SolidWorks, Adobe Photoshop, Adobe PhotoWorks, Abode Illustrator and CorelDraw.
  
© 2007-2010 Cesaroni Design Associates, Inc. All rights reserved.