William C. Cesaroni established Cesaroni Design Associates,
Inc. in 1979. As founder and president, Bill is responsible
for the firm's strategic product planning, and remains a hands-on
project leader who is involved in the design and development
process.
As an active member
in his profession, Bill is a Patron Member of the Industrial
Designers Society of America (IDSA). He is also featured
in
Who’s
Who in Design: The Leading Designers of the World.
Bill graduated from Michigan State University with a Bachelor
of Arts Degree in Industrial Design and Minor in Business
Administration. He went on to receive a Master's Degree in
Packaging Engineering also from Michigan State.
After completing his education, Bill began working as an industrial
designer at Mel Boldt and Associates, the largest industrial
design firm in Chicago at the time. Bill then elected to gain
knowledge of the corporate environment at Bell+Howell before
staring his own industrial design firm in suburban Chicago.