Cesaroni Design: Case Study, Brainstorming

Product Research	Böwe Bell+Howell teamed with Cesaroni Design to develop the next generation document scanner. Once the new product design features were defined, the design team conducted a detailed market analysis of the client's existing product line and competitive products. The product research drove our new product development strategy. The objective was to create a new aesthetic design featuring advanced paper handling capabilities. Effective project planning was critical to implementing the new product development strategy. For this reason, a project timeline was constructed to map out the development stages.

Concept Brainstorming	Product research led to concept brainstorming in the form of black-and-white sketches to identify opportunities for true aesthetic differentiation. The concept sketches yielded a range of unique aesthetic options for the client to review. Working as a team with Böwe Bell+Howell, we narrowed the concepts down to three different design directions for further aesthetic refinement in Phase II.