Böwe Bell+Howell teamed with Cesaroni Design to develop the next generation document scanner. Once the new product design features were defined, the design team conducted a detailed market analysis of the client's existing product line and competitive products. The product research drove our new product development strategy. The objective was to create a new aesthetic design featuring advanced paper handling capabilities. Effective project planning was critical to implementing the new product development strategy. For this reason, a project timeline was constructed to map out the development stages.