The assessment of the product research and concept brainstorming narrows down the new product design to a few chosen concepts. The final selections are illustrated as 3D Color Renderings using SolidWorks, PhotoShop and PhotoWorks software. The Computer Aided Design (CAD) provides a window to the future appearance of the new product. A color study may also be explored at this time. The concept renderings help evaluate the aesthetic design options before extensive time and resources are expended. Deliverables include concept color renderings and aesthetic design evaluation.