Cesaroni Design Associates, Inc. considers the engineering objectives in every one of the ten preceding phases of our product design and development process. Our industrial designers have a thorough understanding and respect for the engineering profession. Regardless of the product design innovation, our industrial designers work with the internal engineers of our clients, as well as our highly experienced engineering business partners.

The mechanical engineering services provided by Cesaroni Design’s engineering business partners include, Failure Modes and Effects Analysis (FMEA), Finite Element Analysis (FEA), electromechanical design, kinematics analysis and design, mechanical analysis, tolerance analysis and regulatory compliance review (UL, CSA, etc.).

Cesaroni Design has witnessed and, to some extent, influenced the evolution of industrial design from a necessary and pragmatic step in the product design and development process, into the cornerstone of a company’s brand name. More and more, consumers are looking beyond function and utility to emotional connections elicited by product designs. Over time product design consultants have developed a more complex matrix from which to hone a product’s essence and a company’s brand.

With this in mind, we offer product branding services to address the broader marketing challenges facing our clients. Product names, logos, icons, and even how the product will ultimately be demonstrated, sold, packaged and delivered are explored and fine-tuned in an effort to help build a strong brand identity.