Shure Incorporated
KSM32 Microphones
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Cesaroni Design joined the new product development
team at Shure Incorporated to create a microphone for professional
studio recordings and live productions.
Our new product design and development process began with competitive
research to identify trends in electronic applications. We started experimenting with 3D computer
modeling early on in the development process due to the sculptural
nature of the form. Our product designers generated multiple concepts and received
feedback from Shure's management team. In response to our client's
feedback, we refined the selected concept as necessary for the final design.
The product designers implemented a new aesthetic approach compared
to the chronically perpendicular lines and oversized look of
competing products. Dramatic contours feature smooth sweeps
along the stem.
The design team achieved this aesthetic design through the minimization
of fasteners and integration of the stabilizing band into the
overall structure. Recessed threads into the underside create
visual smoothness. Dual logos are applied to both sides of
the microphone for brand recognition in multiple orientations.
This product is designed for quality manufacturing and durability.
The amount of damage during drop tests was minimized by casting,
machining and polishing the enclosure and riveting the stabilizing
band.
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