Life Fitness
Classic Series Treadmill
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Close collaboration between Cesaroni Design
and Life Fitness helped develop a family look for the new commercial
fitness product lines. The visual branding of the commercial
strength product line is integrated into the development of
this new cardio product.
The design team selected colors to visually lighten the machine
and unify the new commercial fitness product lines. The overall
size and visual mass of this new cardio product is reduced to
create an approachable and inviting machine.
The project team also reduced the height of the console so that
users can see over the top. This made the machine feel less
confining. The console features large contrasting buttons and
readouts for improved user interfaces.
The side handles are
a steel structure covered with a soft grip material to give
the user a more comfortable feel. Custom molded grip pads are
designed for the deck side rails. These pads give users a safe foot grip
when moving on and off the machine.
This new treadmill product design was recognized by Health Magazine as Best of Fitness and received an EID award.
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