Life Fitness
Classic Series Elliptical Cross-Trainer
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Life Fitness recognized that fitness clubs
want a uniform look across their facility. This drove Life Fitness
to establish a new design language for their commercial fitness
product lines, including commercial
strength machines, commercial
treadmill and this commercial elliptical machine.
Our new cardio machine product design and development process
focused on integrating the new design language into this unit.
Product branding elements unify the new commercial fitness product
lines. This is achieved through similar form factors, common
parts and colors. The uniform design language and commonality
of the parts increased speed to market and reduced production
costs.
The project team paid close attention to design details to simplify
intersecting parts and create an approachable machine. Structural
elements are left exposed and integrate into the plastic shrouds.
The frame joining the front column to back pod smoothly connects
both front and back forms. Pivot points on the handlebars and
moving legs are designed as simple cylinders.
This new cardio machine product design received both EID and
Good Design awards.
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