Life Fitness
Signature Series Strength Machines
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In response to health clubs investing heavily
in the visual and emotional impact of their facilities, Life
Fitness wanted to develop a new brand identity for their new
commercial strength machine product line. The client's objective
was to create an approachable machine with improved user interface.
Visual brand recognition is established through a balance of
scale, proportion and form that creates approachable strength
machine products. The overall silver and chrome color selection
lightens the form to reduce the level of intimidation.
Soft shapes and tube locations open the user area making it
less confining. The pulley used to guild the lifting cable and
pivot points are covered with plastic. These plastic covers
make the machine more inviting with a clean integration of functional
elements.
Instructional plaques designed for each machine illustrate how
to use the product and the muscle groups being worked. User
interface design components like the handle, lever and knob
share common aesthetic details, color breakups and materials.
This design strategy is implemented into over 15 different product
iterations. As a result, the learning curve is shortened when
moving from one machine to another.
This new strength machine product line received an IDEA award.
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