Paramount Fitness
Treadmill
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Paramount Fitness teamed with Cesaroni Design
to develop a new commercial fitness line. We worked concurrently
with the Paramount Fitness development team to create a new
design language and help product branding.
The treadmill product design was the first fitness machine to
be developed for the new line. Our new fitness product design
and development process began with initial concept sketches
and ended with prototype development.
The design team paid close attention to detail throughout the process. The overall form gives this new commercial fitness product a dynamic visual brand identity. Uniquely integrated
design components combine a solid fitness product with a less
intimidating look and feel.
The Elliptical
Trainer was the second fitness machine to be developed for
the new line.
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