Bretford, Inc.
Here Mobile Boards

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The combined efforts of Cesaroni Design and Bretford brought a complete office furniture system from concept to market in only fourteen months. The goal of this design project was to produce a new furniture line that meets the demands of highly productive work environments.

The design team conducted interviews with industry professionals. The market research found that space limitation and heavy furniture slowed down the progression of activities. This finding led the project team to redefine the functionality of office communication through the composition of mobile interconnecting work surfaces.

The success of the new product design largely depended on the creation of an approachable aesthetic. The Cesaroni Design industrial designers focused on a minimalist approach revealing mechanical capabilities.

As a result this furniture system has an intelligent look and innovative style that paves the way for the communicative furniture trend. The round steel tubing of the tables and mobile walls gives a soft aesthetic.

The designers used plastic components for both aesthetic and functional reasons. The plastic parts of the table cover welded areas and visually reduce the side opening where cords and hands interact. Casters were incorporated for mobility and the design flows directly into the tubular leg simplifying this integration.

Multiple design components of this system share common piece parts and are constructed out of the same materials. This aids in the affordability and manufacturing process.

The new products connect by a lightweight mechanism called gere. This intuitive design allows users to achieve multiple formations. The palm sized device interlocks to its counterpart in a puzzle like connection joining tables and mobile boards together. This design element eliminates the need for tools and multiple personnel to reconfigure the environment.

This award winning furniture system received both a Best of NeoCon Gold Award and Good Design Award for the new innovative design in the office furniture industry.

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