WMS Gaming

Bluebird™ Upright Slot Machine

  • Three quarters front view concept rendering for the Bluebird Upright
  • Two, three quarters front view concept renderings for the Bluebird Upright
  • CAD line drawing of the model made for the Bluebird Upright slot machine
  • Ergonomic evaluation for the Bluebird upright
  • Close up of the underside of the front chrome details on the Bluebird Upright
  • Three quarters front view of the final production version of the Bluebird Upright Slot Machine
  • Three quarters front view concept rendering for the Bluebird Upright
  • Two, three quarters front view concept renderings for the Bluebird Upright
  • CAD line drawing of the model made for the Bluebird Upright slot machine
  • Ergonomic evaluation for the Bluebird upright
  • Close up of the underside of the front chrome details on the Bluebird Upright
  • Three quarters front view of the final production version of the Bluebird Upright Slot Machine
Project Description: Commercial Equipment

Design Team: Cesaroni Design & WMS Gaming

Cesaroni Design joined the WMS Gaming product development team to create this new slot machine for the gaming industry. This gaming product design was recognized by the American Gaming Summit. This is the most prestigious honor bestowed in the gaming business.

The distinctive form language met the fine set of casino security product requirements. The new product retains a historic look to integrate into classic casino environments. This design is more approachable than competitive boxy and angular designs. Soft contours attract players to the machine. 

Cesaroni Design's new product design team conducted a human factors study. This study revealed that a player's sightline to the display and motion range to controls is similar to a computer monitor and keyboard. As a result the project team elected to model the new product design to a computer workstation. 

The designers lowered the keypad and moved the coin tray inward for knee clearance. This design strategy significantly improved user comfort and posture when playing in a seated position.

Shifting internal mechanical components also made for ease of service. Casino employees follow strict procedures for opening the machines. Current machines require parts to be disassembled in order to access interior areas. The project team divided the front door in half. This improved the access to the three levels of internal components without disassembling the machine.

WMS Gaming

Bluebird™ Upright Slot Machine

Project Description: Commercial Equipment

Design Team: Cesaroni Design & WMS Gaming

Cesaroni Design joined the WMS Gaming product development team to create this new slot machine for the gaming industry. This gaming product design was recognized by the American Gaming Summit. This is the most prestigious honor bestowed in the gaming business.

The distinctive form language met the fine set of casino security product requirements. The new product retains a historic look to integrate into classic casino environments. This design is more approachable than competitive boxy and angular designs. Soft contours attract players to the machine. 

Cesaroni Design's new product design team conducted a human factors study. This study revealed that a player's sightline to the display and motion range to controls is similar to a computer monitor and keyboard. As a result the project team elected to model the new product design to a computer workstation. 

The designers lowered the keypad and moved the coin tray inward for knee clearance. This design strategy significantly improved user comfort and posture when playing in a seated position.

Shifting internal mechanical components also made for ease of service. Casino employees follow strict procedures for opening the machines. Current machines require parts to be disassembled in order to access interior areas. The project team divided the front door in half. This improved the access to the three levels of internal components without disassembling the machine.